Preamble BuzzCity serves mobile internet
advertising on a network of publisher
sites (the BuzzCity Mobile Internet
Advertising Network). This agreement
covers Advertiser’s participation in the
BuzzCity Mobile Internet Advertising Network for the purchase,
deployment and management of
advertising campaigns on the
advertising network. 2. Roles and Responsibilities BuzzCity will give you access to a
password protected web site
("Associate Center") that allows
Advertisers to create, deploy and
manage their mobile internet
campaigns on the advertising network. The Associate Center also contains the
latest information and online reports
on your advertising campaigns. Advertiser agrees to provide
advertising content for each campaign
according to the specifications and BuzzCity Content Guidelines provided. 3. BuzzCity’s Responsibility. BuzzCity will use all commercially and
technically reasonable efforts to
deliver the Advertiser’s campaign(s) as
set out by the Advertiser in the
Associate Center based on the
campaign settings selected by the Advertiser. 4. Advertiser's Responsibilities. Advertiser is solely responsible for
selecting the appropriate campaign
settings in the Associate Center for
each campaign. Advertiser will develop relevant Ad
Content for each campaign(s). Ad
Content is subject to our approval and
must comply with our specifications
and guidelines. Advertiser also agrees to abide by all
applicable local, national and
international laws. Additionally, advertiser agrees to
make timely payments to ensure the
continuous running of advertising
campaigns. 5. Payments Payments will be in advance of
campaigns and can be through online
Credit Card transactions or bank
transfers. BuzzCity may grant credit
facilities at its sole discretion.
Acceptance of this agreement is against a “No Cancellation, No Refund”
policy regardless of campaign release.
Ads balance will expire after 180 days
if unutilized. 6. Indemnification. The advertiser indemnifies BuzzCity
and its publisher partners from
damages that arise as a result of their
advertisement. Advertiser assumes all
liability for content of advertising will
indemnify BuzzCity and our publishers from all claims. 7. Limitation of Liability. If an Ad Unit fails to appear or function
for any reason, we may at our sole
discretion offer placement of the Ad
Unit at a later time, or extend of the
term of the campaign to make good
undelivered or mis-delivered impressions. BuzzCity will spend the day budget set
as evenly as possible but is not
guaranteed at an even spend over 24
hours. To ensure optimization of ad
units and budget for each campaign
period, the system may deliver up to 20% more than the daily campaign
budget specified to achieve optimal
reach for each campaign but will not
exceed the funds available in the
account. 8. Force Majeure Neither BuzzCity nor Advertiser shall
be liable in damages or have the right
to terminate this Agreement for any
delay or default in performing
hereunder if such delay or default is
caused by conditions beyond its control including, but not limited to
Acts of God, Government restrictions,
wars, insurrections and/or any other
cause beyond the reasonable control
of the party whose performance is
affected. 9. Assignment This contract may not be assigned or
delegated by the parties. 10. Governing Law. This Advertising Agreement shall be
governed by and construed in
accordance with the Laws of
Singapore.
Thinking Outside The Box - The How To
When
innovators
talk
about
thinking
outside the
box,
they
mean
coming
up with
creative
ways
to
solve
problems -
new
ways
to
look
at things.
How
do
they
do
it? How
can you do it too? We first have to ask what the "box" is. Then we can look at how to get outside of it. The "box" is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up thinking inside the box. One of the major liquor brands was faltering years ago, and they couldn't seem to boost their sales. Promotions, lowering the price, getting better shelf placement - these were the "in the box" solutions. Then someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?" The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy products that don't cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That's the power of thinking outside of the box. Ways To Get Outside The Box Challenging assumptions is a powerful creative problem solving technique. The difficult part is to identify the assumptions. If you are designing a new motorcycle, write down assumptions like "speed matters," "it has to run on gas" and "it needs two wheels," not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Maybe the time has come for an electric three-wheeled motorcycle. < Another way to get to creative solutions is to "assume the absurd." This is either fun or annoying, depending on how open-minded you can be. All you do is start making absurd assumptions, then finding ways to make sense of them. The easiest way to do it is by asking "what if." What if a carpet cleaning business was better off with half as many customers? It seems absurd, but work with it. Hmm...less stressful, perhaps. More profitable if each customer was worth three times as much. Is that possible? Commercial jobs that involve large easy-to-clean spaces (theaters, offices, convention halls) make more money in a day than houses, with fewer headaches. Focusing on getting those accounts could be the most profitable way to go - not so absurd. Another way to more innovative ideas is to literally do your thinking out of the box. Get out of the house or the office. Look around at how others are doing things. On busses in Ecuador, salesmen put a product into everyones hands and let them hold it while they do a sales pitch. Then you have to give back "your" product or pay for it. It is very effective. How could you use the principle in your business?
